ASA: Armenian Students Association

Gor Mkhitarian - Debut NYC Concert at the Knitting Factory

The “Yeraz” Tour
Knitting Factory- New York City, NY
Main Performance Space
74 Leonard Street
New York City, NY 10013
Click here to LISTEN & BUY Gor Mkhitarian- “Yeraz”

For Immediate Release

Gor Mkhitarian - Debut NYC Concert at the Knitting Factory

The Armenian Network of America - Greater New York Region and the New York Armenian 
Students Association proudly present Pomegranate Music Recording Artist Gor Mkhitarian, 
a singer/ songwriter from Armenia, in his debut New York City Concert. 

The show will be held at the main space of The Knitting Factory on Saturday, March 22, 2003. 

The Wall Street Journal has stated, "The Knitting Factory is at the center of an international 
music movement."  New York Magazine has remarked that the Knitting Factory is "one of the world's 
music influential music spots… the best live music club in NYC." The concert starts at 2:00 P.M.  
Admission is $17. 

The emergence of Gor Mkhitarian reflects the best of the underground music scene now evolving 
in Armenia. A native of Vanazor, Armenia, Mkhitarian was born in 1973 and now resides in both 
Vanazor and Yerevan. Known as the lead guitarist for one of Armenia's best-known rock bands, 
Lav Eli, Mkhitarian is currently a member of Force Major in addition to his new solo career. 
Mixing a blend of rock, folk, and Armenian traditional music, Mkhitarian has created a distinct 
sound that is both compelling and fresh. His debut album "Yeraz" has been nominated for a total 
of 5 music industry awards including 2 at the 2003 "Just Plain Folks Awards" in Hollywood, CA and 
3 at the 2002 Armenian Music Awards in Glendale, CA where "Yeraz" won Best Album Cover.

Some of Mkhitarian's musical influences include Simon & Garfunkel, Elliot Smith, and 
The Dave Matthews Band, to name a few. Traces of Rouben Hakhverdian, Bob Dylan and 
Harout Bezjian can also be heard in his solo material. What has made Mkhitarian a favorite in Armenia 
is the combination of his unique songwriting abilities in addition to his stunning modern arrangements 
of Armenian folk music.

Gor Mkhitarian's debut album, "Yeraz," was released on the upstart world music label Pomegranate Music.  
It was hailed as one of the most anticipated independent world music releases of 2002. It is currently 
the 2nd all-time best-selling CD at  Produced by Raffi Meneshian and recorded in Armenia 
by Mika Margarian, "Yeraz" is a contemporary Armenian folk masterpiece consisting of 11 songs featuring 
two acoustic guitars, percussion, and a banjo. Mkhitarian penned 9 songs on the album while arranging 2 
traditional Armenian folk songs including, "Gakavik", by Komitas. 

In his music, Mkhitarian makes a case of writing the next chapter in Armenia's rich musical history by 
updating the sound and feel of the classic Armenian folk song. Gor gets down to basics by giving the 
listener meaningful lyrics, simple arrangements, and melodic hooks creating warm and full-bodied acoustic 
songs. It's Armenian music as never been heard before.

For more information about the event, please visit NY ASA website or 
Armenian Network website

For more information about Gor Mkhitarian and Pomegranate Music please visit or contact Raffi Meneshian at 

Pomegranate Music CD's will be available at the concert. 

"Knitting Factory" is located at 74 Leonard Street, New York, NY 10013. 
Tel: (212) 219-3006 

You can take the 1 or 9 train to Franklin Street, walk one block south to Leonard, turn left and 
walk a block & a half to the club. 
You can take the A, C or E train to Canal Street, walk 4 blocks south and turn left on Leonard.
You could also take the N or R train to Canal Street, walk down Broadway 4 blocks to Leonard, 
turn right, and see the club at the far end of the block.